![]() He gets onto the app, searches for “cottage cheese burger” from the search bar on the top and adds it to the cart.So here’s my hypothetical user, Joe, who wants to order 2 burgers, one of which he is cottage cheese burger, and the other one, he is just browsing through options. It’s like setting the direction of your journey! But after having done this exercise myself, I totally vouch for brainstorming the steps. Brainstorming for apps that are bulky and deep along length and breadth, take much longer, may be even a day or two. Now my app, I agree, is pretty basic and writing down steps took just around 15mins…. Now that I freezed my expectations from the app, I wrote down the steps my user would take in order to place an order. truly required to scribble? No, stay aligned to the goal ) :P ) 2. I’m guessing as designers this is one thing that you might be often scribbling on the front walls of your offices! Because it IS truly required to stay aligned to the goal of the project (What…. ![]() Visualising my user and setting expectation from the design ![]() For my burger shop app, this was my expectation - “A customer lets say Joe, aged 25, may seamlessly place an order for one of his favourite burgers on his mobile phone” Unarguably this is the most important step of the process. Having a dearth of knowledge about designing, I was a bit doubtful if I could do it. The shop was functional for a month, with and without me and we had some jaw dropping response from it! Just as you guessed it, it was time to move digital as well. And that was exactly the plan for my burger shop too! Well, the idea of this gave me goosebumps ( with excitement), but in today’s world everything ultimates has to make it up to the internet. Had I not been a marketeer, I would definitely be an amazingggg chef ) And that why I decided to throw up a tiny little but really impressive burger shop at the left end of my street. Apart from playing with numbers and strategies, which I always do at CanvasFlip, I love cooking.
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